About Us

Founded in New York in the late 1990s, Tuff Timez University (TTU) was born in the streets and shaped by the resilience of everyday life. What began as a grassroots movement quickly grew into a recognized urban clothing line, an emblem of strength, authenticity, and survival in the face of struggle.

Like many who proudly wear our name, we’ve faced our own setbacks, but the spirit that built us never disappeared. Today, we stand renewed, returning stronger, wiser, and more determined to reclaim our place in the culture.

Our mission is simple yet powerful: Create quality, comfortable, and expressive apparel that celebrates perseverance. Every piece we design reflects the stories of those who keep pushing forward through trials and tribulations.

We are more than a brand—we are a community.

We welcome the overlooked, the misunderstood, and the resilient. Whether you’re on the block, in the gym, or chasing your dreams, we are here to remind you 

“We was built for this!!”